Bark Jacobs
A nationwide activation across 10+ Marc Jacobs locations — 20+ artists, hundreds of hand-painted dog portraits, and a 700% increase in sales volume while we were there.
The Activation
A nationwide live art activation that turned Marc Jacobs stores into destinations. Customers bought the bag specifically to get a one-of-a-kind portrait of their dog painted right onto it. Artists brought the magic, and the bags became keepsakes people couldn't stop talking about long after they left the store.
The Result
Over 1,000 custom portraits across 20 locations, lines out the door at every stop. Every weekend Juicebox was in store, Marc Jacobs saw a 700%+ increase in sales volume with over a total of $1M generated. The activation caught fire online, went viral across social media, and landed editorial coverage in several major magazines, proof that when you put real art in front of real people, they lose their minds in the best possible way.
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