Away Luggage
A bold identity crafted for a forward-thinking fashion house where urban energy meets modern minimalism.
The Activation
A live personalization experience with Away invited customers to transform their luggage into something unmistakably their own. Artists painted custom illustrations directly onto Away luggage tags on-site, turning a simple travel accessory into a personal piece of art. Guests could choose a subject — from beloved pets to custom icons — and watch as artists brought the design to life in real time.
The Result
Each guest left with a hand-painted luggage tag that made their bag instantly recognizable while adding a meaningful personal touch to their travels. The activation blended craftsmanship with brand interaction, creating a memorable in-store moment and a keepsake customers would carry with them on every trip. ✈️🎨
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