Thuma Watercolors
To celebrate the launch of their new dog bed, Thuma partnered with JUICEBOX at their Soho showroom.
The Activation
To celebrate the launch of Thuma’s dog bed, Juicebox hosted a live watercolor pet portrait experience at the brand’s Soho showroom. Guests were invited to bring photos of their dogs, which artists then transformed into expressive watercolor portraits created on-site. The activation blended art, pets, and design — turning the showroom into a warm, interactive space where visitors could engage with the brand in a personal and memorable way.
The Result
Guests left with a custom portrait of their pet, creating an emotional connection that extended beyond the product launch. The activation drove significant foot traffic to the showroom, sparked conversation among pet owners, and generated organic buzz around Thuma’s new dog bed while giving visitors a meaningful keepsake to take home. 🐕🎨
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