Amex at the Islanders Game
Hand Drawn portraits at the pre-game celebration for the Islanders
The Activation
At a NY Islanders game, American Express partnered with Juicebox to offer cardmembers custom, hockey-themed portraits created live at the event. Fans could sit with an artist for a quick sketch, incorporating playful hockey elements and game-day energy into each drawing. The live setup invited passersby to stop, watch the artwork unfold, and participate in a moment that blended sports, creativity, and brand engagement.
The Result
Cardmembers left with a personalized portrait capturing the spirit of the game — a unique souvenir that felt far more meaningful than traditional stadium merch. The activation created a memorable perk for Amex members, sparked conversation throughout the fan zone, and gave attendees a one-of-a-kind keepsake tied to the excitement of the night. 🏒🎨
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